Email marketing

One of the most important new aspects of e-mail marketing is making sure your

content is highly targeted to your customer base.

One of the ways of being sure you are targeting your customer base correctly Mr.

heavy experimentation and split testing of your content.

Think about every e-mail that you send to your customer list as if you were sending

it to your mother or best friend. When you write like you're talking to a single

person or a small audience of good friends you're going to connect with your

customer list on a much more personal level.